Even traditional businesses or established businesses need to go online, seeking digital marketing strategies to grow their sale and business. Then why not new startups consider digital marketing trends a weapon to establish his business as an authority and grow rapidly by utilizing these marketing techniques.
You know the old marketing method is going to vanish; it’s on the verge, even the big companies adopting these methods because of this huge shift.
Today digital marketing emerges as a big marketing solution for businesses that are struggling to establish.
With the growing advance, online marketing should use digital marketing hacks that are more than beneficial for the struggling startups that newly entered in the arena not only breakeven within few months even can earn huge profits in a matter of short period.
Few digital marketing hacks are very important for businesses to utilize them properly to grow faster.
1. Social Media Marketing
In today’s world, social media is one of the best methods that should be used as a marketing tool to grow faster. It’s a great way to reach out to your prospects or customers. Customers already interacting with brands on social media.
And if you are not interacting with your client or prospect then you are missing a big opportunity. You just need to speak directly to your audience through a different social platform like Twitter, Instagram, Pinterest, Tiktok and Facebook.
With a limited marketing budget you can reach millions of people in a short period this is the beauty of social media marketing. Learn this skill and start promoting your brand on social media today.
2. Website SEO Optimization
SEO is the technique to reach out to the targeted customer. No matter if you have got a beautiful website, it is no use if your targeted customer can’t find you, with the help of SEO optimization you can reach your laser targeted audience.
You will need to add exactly those keywords that your audience is searching for, a keyword research tool like Ahrefs can help you in this task.
The keyword you are using should be related to your industry or some relevance to your topic. You can do your research at yourself, and if you are seeking some help you can hire an SEO Agency that will do all the SEO part for you.
3. Content is King
When you are getting some popularity through online presence you need to create killer content that fulfils your audience queries or problems. A customer comes back to your site for more information or seeking a solution to their problem.
If your website can solve a specific issue of your readers then they become your permanent audience or customers.
If your blog and video content are engaging then your target audience more likely to share your content on social media and you gain more customers.
4. Video Marketing
Video marketing is the most consumable content marketing method that is used these days. People more to consume video content than text content.
Make sure to add some video content as a marketing strategy to reach out to people as a branding method. Use your videos on different social media channels and your website that enhance your overall engagement experience.
The surveys show that video marketing is the best and powerful way to connect your audience and allow your audience to get to know more about your brand, which is a positive point and a good sign of success.
5. Connect With your Customers through Email Marketing
Email marketing allows you to connect with your customers directly. It allows you to update every news and announcement regularly to your email subscriber.
This is the free method you can promote your product and services free of cost and the most effective marketing method than any other method out there.
The conversion rate through email marketing is higher than other sources. Regularly, you provide value to your subscribers that build trust and loyalty.
You can use any email provider software to build your list and to run your email campaign like Getresponse, Aweber, Mailchimp, and many others.
As much your email list more you earn money. The gurus say that money is in the list. So start creating your list today to reduce your marketing expenses and grow faster.
6. Grow Your Online Presence
Making the use of most social media platform will ensure you the success and every step enhances your visibility to the maximum audience, maximum reach means more money you will make.
By doing this you establish as a brand and reputed innovative company. Put your effort their where the majority of your customer is. The branding of your company based on values you create with your customers. One more thing, be consistent there and answer every question to build a loyal customer base.
So you have so many online options to promote your brand or company. Sometimes it could be difficult to figure out the best possible way. Make a marketing strategy that brings out the max value to your effort. I know this transition from traditional to online help you for the Struggling Startups. And you even can’t imagine how fast this brings a result for you.
- Digital Marketing Hacks for the Struggling Startups - April 19, 2020